Conversion Optimization Masterclass
2029-06-01 08:00 - 17:00, 2029-07-06 08:00 - 17:00, 2029-08-03 08:00 - 17:00, 2029-09-07 08:00 - 17:00, 2029-10-05 08:00 - 17:00, 2029-11-02 08:00 - 17:00, 2029-12-07 08:00 - 17:00, 2030-01-04 08:00 - 17:00 (America/Kentucky/Louisville) and 7 more dates | Boston Public Library – Central Library (Copley Square), 700 Boylston St, Boston, MA, 02116, United States
A targeted one-day intensive designed for marketers looking to improve conversion rates on landing pages, e-commerce sites, and lead funnels. This masterclass takes a structured approach to experimentation, walking attendees through test prioritization, behavioral analytics, and heatmap analysis.
You’ll examine real A/B test case studies, redesign under-performing pages in guided breakout sessions, and learn how to interpret CRO data beyond the basics. No coding knowledge is required, making this workshop ideal for marketing teams, content strategists, and designers alike.

AI-Powered Content Marketing Workshop
2029-06-20 - 2029-06-21, 2029-07-18 - 2029-07-19, 2029-08-15 - 2029-08-16, 2029-09-19 - 2029-09-20, 2029-10-17 - 2029-10-18, 2029-11-21 - 2029-11-22, 2029-12-19 - 2029-12-20, 2030-01-16 - 2030-01-17 and 7 more dates | McCormick Place, 2301 S King Dr, Chicago, IL, 60616, United States
This two-day workshop explores how AI-driven tools can enhance content planning, production, and measurement without sacrificing authenticity. Participants will learn how to build topic maps, create data-supported briefs, analyze user intent clusters, and structure content libraries that scale efficiently.
The workshop includes small group exercises, prompt-engineering guidance for content creators, and practical frameworks for mixing human editing with AI output to maintain a consistent brand tone. A special closing session walks through building an internal AI policy for your organization.
